Friday, May 30, 2008

Mobile Virtual Network Operators (MVNO) are roughly equivalent to the "switch less resellers" of the traditional landlines telephone market. MVNOs were originally considered to be Switch less resellers, buying minutes wholesale from the large long distance companies and retail them to their customers. However, most MVNOs today own their own switching equipment, and many may own spectrum in other frequencies or territories.

Now, anyone can start their own MVNO with Sonopia which was recently launched. Here anybody gets the opportunity to kick off with their mobile network brand. This network created acts as a carrier medium and is also capable of snatching out 3% - 8% of the revenue of the network members. Well, this also helps in setting up calling plans and creating user groups.

A slight bit of marketing is required to generate revenue from this. You will have to convince people to switch from their existing network to yours. The good part is that Sonopia does not charge for this set up service. So there is nothing stopping you from starting your own MVNO today!


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